Our team led the production of a dynamic 3D animation for Puma’s FOREVER FASTER campaign, showcased on the iconic curved LED screen at Piccadilly Lights in London. Collaborating closely with AG Media, we developed a concept that brought a digital version of Manchester United's Jack Grealish to life, thrilling audiences as he kicked the ball seemingly 'out of the screen.' This immersive visual experience was seamlessly integrated into a 20-second spot, where we enhanced the experience further by animating some of the ad’s athletes to appear as if they were breaking out of the screen. The result was a breathtaking display that combined technical expertise and creative storytelling, capturing the energy and boldness of Puma’s brand.
