For Puma’s FOREVER FASTER campaign, Colorama crafted an immersive 3D animation built for motion at city scale—engineered for the iconic curved LED screen of Piccadilly Lights, transforming London's downtown into a high-impact brand experience.
Commissioned by agency AG Media, we developed a concept that brought a digital version of Manchester United's Jack Grealish to life, thrilling audiences as he kicked the ball seemingly 'out of the screen.' This visual experience was seamlessly integrated into a 30-second spot, where we enhanced the experience further by animating some of the ad's athletes to appear as if they were breaking out of the screen. The result was a breathtaking display that combined technical expertise and creative storytelling, capturing the energy and boldness of Puma’s brand.
