February 2025 marked the 8th year our team has been a key creative partner for GDLuz, Guadalajara’s premier annual festival of light and Mexican folklore. Each year, we bring architecture and performance to life through immersive visuals, including video mapping projections on the city’s iconic cathedral, transforming its façade into a dynamic canvas that elevates a classical Mexican music concert; projected concert visuals on a towering 16-meter-high canvas in the shape of a Mexican female dancer; background stage visuals for a circus performance; among many other experiences and sponsored attractions we've intervened with colorful and vibrant visuals over the years. Our long-standing collaboration with GDLuz has allowed us to push the boundaries of animation and projection mapping, elevating the festival’s celebration of light, music, art, and culture.
